LOSE WEIGHT WITHOUT DIETING

DIETING could soon be a thing of the past thanks to a programme developed by a clinic close to Marbella on Spain's Costa del Sol.

Everyone knows that diets just do not work. It may have taken decades, but now even the medical profession has come to the possibly logical conclusion that it is of little use treating the condition; better to treat the cause. Telling someone to reduce their calorie intake until they have lost a kilo and then just watching while they put it all back on seems, well, kind of stupid. Better surely to find out why they put the weight on in the first place, because there always is a reason.

Occasionally, the reasons can be anchored in the person's past. The weight problem can be as simple as the fact that as a child the person was told by their parents to 'eat up everything that was put on their plate', perhaps accompanied by the often-quoted phrase - "Think of all the starving children in Africa!" Such sayings stay with us into adulthood, even though the logic behind it is rather strange - how can your overeating possibly compensate for the poor undernourished children in Africa?

The main reason diets do not work is because they do not address the important emotional and complex relationship that overweight people have with food. Because many "diets" cannot be sustained for more than a short period, they become a form of self-torture people go through temporarily, until they eventually give in to their subconscious desires. The real problems are never addressed; dieting never actually eliminates the subconscious need for excess food, and as a result the overweight person ends up on a permanent roller coaster ride of yo-yo dieting, losing their self-confidence along the way and feeling more and more despondent about their continuous battle with their weight.

A "diet" is often regarded as a temporary solution; a period of going against your usual eating habits, and being deprived of your favourite foods. Deprivation simply creates a stronger desire, and so "dieters" look forward to achieving their target weight so they can then return to eating "normally" again. Once they reach their goal, they reward themselves with all the things that they have been craving during the temporary diet period, and as a result, the weight goes back on again - and often even more!

The ultimate solution of course is to find and address the initial cause of the overeating. Now using their own triple therapy system incorporating both hypnotherapy and NLP (Neuro Linguistic Programming) Elite Clinics based in Fuengirola are achieving amazing results. Their technique forces you to rethink your whole attitude towards eating, introducing you to a new, permanent lifestyle of healthy eating habits, that will not only help you to achieve and maintain your ideal weight easily, but also boost your self-esteem in the process.

Elite Clinics, which are members of the British Institute and American Board of Hypnotherapists, are considered experts in their field, with an additional team offering specialist treatment for people wishing to Stop Smoking, and those suffering from Panic Attacks and Phobias. Their modern clinic is based in Plaza de la Constitución in Fuengirola. Following publicity in the UK, including an interview with the BBC, the clinic now receives clients on a regular basis flying into Malaga from the UK exclusively for treatment. Elite offers all new clients a completely free initial consultation; an initial 90-minute treatment session costs €90 all further one hour sessions are €70, the number of sessions and the frequency are decided by the client.

This article appeared in the Euro Weekly Newspaper
on 5th May 2005.

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