What makes this weight control method so different and how does it work?

Learning to control your weight via hypnotherapy does not involve following a particular diet. More often then not, there is a psychological reason why a person has become overweight in the first place, and the reason why traditional diets don't work in the long run is because they require the person to rely on willpower and also fail to address the complex emotional relationship that overweight people have with food. Consciously, an overweight person wants to lose weight, but the subconscious mind, sees a "diet" as a temporary state in which you deprive yourself of all your favourite foods, and then as soon as the target weight is achieved, the person can go back to their normal eating patterns, which of course leads to weight gain once more.

Hypnotherapy re-educates your subconscious mind so that you develop a completely new approach to food and eating, and these new eating habits become a pattern for life. As soon as your subconscious mind, (which controls your habits, emotions and self-image), wants the same outcome as your logical, conscious mind, then willpower is no longer an issue, and you can be in complete control of your weight and shedding excess kilos is no longer difficult and demoralising, but becomes a positive, enjoyable experience.